Author Archive

The NSA PRISM scandal and what it means to the Internet

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This is not a post I relish making, but I feel it’s important that we talk about the NSA scandal here. The wide reaching repercussions not only affect how the business of social media marketing (this blog’s onus) is conducted. It affects everyone dependent on the open web.

There are several problems with talking about this issue with some level of accuracy. ...

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How will Yahoo monetize Tumblr?

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It’s been an eventful week for Yahoo, and especially Tumblr, since Mayer announced their acquisition of the latter in her very own Tumblr account. Their owners, David Karp and Marissa Mayer, even came on to ABC News to discuss the deal. Mayer has been very careful to frame the arrangement as more a partnership than acquisition. Karp ...

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The future of online content: whose side are you on?

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The future of content

Gigaom ran a very interesting piece this week, on how New York Times found great success running a major magazine story called SnowFall. In fact, the feature was so successful no less than GigaOm founder Om Malik wrote about how traditional mainstream media outlets like the New York Times may finally have found a way to ...

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Twitter keyword marketing jumps into timelines, you should jump into Twitter marketing

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Twitter has been doing advertising for three years now, and keyword marketing since last year. Is today’s change that big a deal?

I certainly think so. Let me explain exactly what the changes entail first and I’ll get into how this could mean a sea change for Twitter as an ad platform:

So, to put it plainly, Twitter will serve ads to their ...

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What we can learn from Ebert about passion and new media

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By this point you will have read countless tributes and obituaries to Roger Ebert. Following Mashable’s excellent roundup of his digital life (link here), I wanted to put focus on Ebert’s shrewdness in promoting himself and his passions for film and film criticism. Ebert is an endlessly fascinating man, and this piece, among others, will not do justice to his ...

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Google Reader is closing – should you care?

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Started in 2005, Google Reader quickly established itself as the de facto RSS reader of choice for the World Wide Web. As one of the first few examples of web application connectivity, your Gmail account was connected to your Google Reader account. Not only did this make switching between the two painless, it also allowed them to interact with each other ...

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Password Management in 2013

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Have things changed in the realm of password management in 2013? The recent Evernote hack may have done so.

This week, for the first time ever, Evernote had to announce that they were hacked. Evernote is one of the few online services that has thrived without giving away user information, with the privacy itself being the service.  Evernote is a ...

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How To Use Google Drive And Dropbox integration in Trello

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If you work with small teams online, chances are, you are already using or have previously used Trello. Compared to competitors like Basecamp and Greenrope, Trello and all of its features are free. It may not be as fully featured as its competitors, but for many companies and organizations, it is sufficient to meet all their needs.

 

Introduction to Trello and its ...

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Why you should be using Google Hangouts for your meetings now

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Why you should be using Google Hangouts for your meetings now

It’s 2013, so why are you still using Skype? Google has matched and/or exceeded all the features of Skype and other chat services, for the price of free.  It’s proven so open and fully featured Obama used it for his planned virtual interaction with the public. Lauded as Google Plus’ killer application, Google Plus Hangouts should be the application you use to hold online meetings, for whatever reason.

These are the reasons Google Hangouts is great:

  1. Free video chat. What was once ...
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Facebook Graph Search: Getting through the hype/FUD

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Facebook Graph Search is Facebook’s latest big change that has the tech world buzzing, but don’t get too caught up in the hype and FUD yet. It’s generally an improvement to Facebook, the kind that you would welcome in open arms. In specific, however, it’s another worrisome and possible invasion of privacy.

Experts are still analyzing the feature and mulling its consequences, but ...

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