Everybody has seen the fallout from the airport incident between Mon Tulfo and the Santiagos, and how Cebu Pacific ended up being caught in the middle. A salient point that appears to have been highlighted by the situation is the importance of social media monitoring in maintaining your brand’s reputation.
Introduction
Regardless of what reaction you think may have been appropriate, Cebu Pacific would have been better off if they had anticipated ...
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It’s been a while since Timeline was introduced on Facebook. You may not like being forced to move into it, but the Timeline is a great way to promote corporate brands in Facebook pages.
Facebook’s move is also a great equalizer, so that even smaller businesses who do not have the resources to invest in making a landing page would not run short. However, if everyone has the Timeline, how can a business make their Facebook page ...
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Even though Pinterest arrived at the scene relatively recently, it quickly made waves in the social media scene. Now that Pinterest has addressed user concerns about its Terms of Service, you should not be hesitant to use it in your social media marketing campaigns. But the question arises, how exactly should you use Pinterest to promote your business?
The idea of a Pinterest is, of course, not new. Many social bookmarking and curation websites before it allowed ...
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Getting people to engage with your brand online may sound like an easy task . After all, you just want them like your post, upload a picture, share your video. Super easy to do right?
Connecting to your group of audience is a challenge though. It suggests a deeper understanding of your readers’ persona, feelings and behaviors for you to be able to send a relevant message and elicit comments and feedback from them. With the use ...
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Organizing a certain event can be a daunting task for the facilitators. It necessitates careful planning for a well guided implementation and effective monitoring tasks. A major concern for event planning is the number of attendees you need to convince and how many of them will eventually join the affair. The success of the gathering will be influenced by the presence of guests without whom the event would be boring and unsuccessful. Here are 5 doable tips ...
Klout is known for showing an influence score of a user based on the activities connected to their profile. People connect their profiles from Facebook, Twitter and a whole lot of other social media channels and each interaction that happens on these channels will account for a Klout score. Right now, they have recently added Google+ to this list.
Users who have been using Klout also know that you can give +Ks to influencers of a certain ...
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Recall how mundane it is to receive individual email notifications for everything that happens on your Facebook account be it a mention, a like or *gasp* – a poke. They might well okay for those who only need to manage their personal accounts and find out for vanity’s sake who’s stalking their stuff.
But as a business owner or a social media and community manager leveraging social media for business though, you might be wont summon frustration ...
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