Startups like social media marketers do business across physical borders. These companies have to anticipate the eventuality of registering their businesses offshore. Not everyone is going to enjoy the success of the likes of Facebook and Apple and have to setup shop everywhere around the world. For many of them, though, it makes sense to take the initiative and seek out where business is booming or where there is potential for growth.

“[Hong Kong] opens up the lucrative China market, but also gives easy access to nearby countries Singapore, Malaysia and India. “

Given the choice, Hong Kong is definitely a prime choice to incorporate in. It opens up the lucrative China market, but also gives easy access to nearby countries Singapore, Malaysia and India. As a special administrative region of China, Hong Kong has worked their laws around to provide the most conducive business atmosphere possible, with low tax rates, privacy and noninvasive business regulations. Hong Kong itself is rated as one of the best business regions in the world, with the highest number of international companies and a reputation as one of the best places to setup offshore.

Startupr, in its capacity as an official registered agent of the Company Registry of Hong Kong, can help you in the process of online Hong Kong company formation. After checking for your company name in the Registry, you can download the order form from Startupr’s website and email, fax or snail mail it back to them. After they review the application and receive payment, they will submit the application and you need only wait for the notification email back from the Registry.

Startupr can also help process your application for a Hong Kong bank account. Due to prevailing market conditions, the only bank accepting applications for offshore accounts is HSBC. You need only forward the paperwork to Startupr after filling it out, and have your choice of making an appointment for a physical appearance in HSBC or let Startupr do everything for you.

Connecting to your group of audience is a challenge though. It suggests a deeper understanding of your readers’ persona, feelings and behaviors for you to be able to send a relevant message and elicit comments and feedback from them. With the use of technology, the flow of information is just unbelievable that an average person receives more than 10,000 messages everyday. This cutter then creates a problem among individuals and businesses who wish to catch the attention of the concerns and engage them.

The problem is that getting people to speak up on your channels takes time and effort. You might even need visit your analytics and see which of the updates you have are truly engaging your community.

A problem however, is not without solutions and ways to deal with it. David DiMuzio for instance has successfully captured the hearts of thousands of Filipinos with his great love for Tagalog songs and render those his own way. He is an American singer and has made the “power to connect” his competitive edge among other singers.

Screenshot of David di Muzio's Facebook fan page

David diMuzio has a lot to teach brands on engaging your audience online. Here are some community engagement tips we can learn from this artist.

Organizing a certain event can be a daunting task for the facilitators. It necessitates careful planning for a well guided implementation and effective monitoring tasks. A major concern for event planning is the number of attendees you need to convince and how many of them will eventually join the affair. The success of the gathering will be influenced by the presence of guests without whom the event would be boring and unsuccessful. Here are 5 doable tips for event organizers like you.

• Create shareable photos for the event. But first define: What is the event all about? This suggests the theme of the affair. Is it a birthday celebration, a wedding party, a concert or a seminar workshop? If you are the host, you won’t have a hard time gathering relevant information for you to organize the event. If you are requested by someone to facilitate, close coordination is advised so that important details are discussed well.

• Define the target audience. After knowing what the event will be, you need to specific of who will be the audience or participants of the event. Then you need to compile a list of special guests to invite and do Facebook marketing to inform, persuade and remind your potential clients about the event. Given the theme and keywords, you can visit related Facebook groups where your audience are members of and announce your event.

• Create an attendee list. Search their names over the Facebook if they have accounts. Put a mark opposite the name of the guest indicating they have Facebook accounts. Doing this gives you the idea of how to reach them online. You can use email addresses as an option in communicating to them online. Collate them in a special list so you can easily reach out to them even after the event.

• Create an event in the Facebook. The social networking site has a feature where you can make an event and invite people by letting them respond “I’m attending,” “I’m not attending” and “Maybe” as options. This will give you the idea how many of them are interested to join the party. You can also post some updates through the event’s wall so that everyone will be notified about some developments.

• Send a private message. You can also remind those who have not responded yet of the upcoming event as well as inform further those who will join the recent updates so that they too will be encouraged to attend. Do this at least once a week and some few days before the scheduled date. But take note never send them spam messages.

Bonus Tip: Make sure you direct your users to a form to capture their details so you may contact them about the event. Do not rely on the Facebook Event feature for RSVPs.

Apply these tips and you will have a well-attended event which is also an indication of how effective you are in online promotion. Savor the advantages of digital marketing because millions have become active netizens (online users) through Facebook.

• Name: ROOTCON 5
• Date: September 9-10, 2011
• Type: Event

Support Given:

• Online / Digital Marketing
• Event Coverage
• Press Releases
• Exclusive Site: http://rootcon.thirdteam.org/

Users who have been using Klout also know that you can give +Ks to influencers of a certain topic and curate lists that will give people who are experts an edge over other users. It is sort of like a vote or a like to “agree” that the person is influential about a certain topic. And who wouldn’t want to be influential when you know you can get perks for being one.

This gamification of the system has proved to be useful for Klout to ensure that people keep their profiles and Klout accounts up to date.

For other people who just browse around the net for things they like, they just might not see benefits of having a Klout account. Scoring and influence – what’s the use of those anyway? Do we need to keep track of scores? Depending on your industry, you might find it helpful. Here are some of my thoughts on how it might be beneficial.

For headhunters and PR professionals

Headhunters and PR professionals who are looking to reach out or hire people in the digital marketing scene will find Klout a useful tool to know which users are influential in specific industries.

Do you need an influential blogger? Look up the blogging topic page. Do you need someone who’s into tech? Look up the influencers in the tech list.

If you are business looking to hire a social media manager, it will be good to look into their  Klout score as a way to know if the person really “gets” digital and multichannel marketing can find Klout a good basis for considering someone.

For those seeking social media positions

 My Digitentrep classmate, Ryan, has already mentioned local agencies here in the Philippines who put up their requirements that include a Klout score.

If you are looking for a digital marketing person and want to showcase the communities that have handled or the activities of your own social media channels, you will find Klout a tool to consider and show to your potential clients. Of course, you would also have to explain to them what the number actually means and why it’s beneficial to have a high score.

For business owners

Business owners who self-study on digital marketing may find Klout to be another app they have to explore. From forums and other blogs, they might be forced to jump in with this new platform that claims to be the “standard of influence”. But one good thing about using Klout is the capability to give away perks only to inluencers of your industry.

You don’t need to go about and wonder if the tweep or the blogger you have on your PR database is really influential. You can easily contact Klout and inquire about giving away perks for influencers. Just like what the others on the list are doing.

For “regular” users

For regular users like most of us, I found it interesting that you can get perks from different brands. The only sad thing about it is that most of the perks are applicable only for those who live in the U.S. I tried signing up for a beta invite for Spotify only to learn that it is for U.S. influencers only.

How do you use Klout? Care to share?

But as a business owner or a social media and community manager leveraging social media for business though, you might be wont summon frustration due to the rest of the emails. One of the most annoying part is when you are made admin to a fast growing page or added to a group that you are not really interested in.

The effect? A clogged up email inbox.

That’s until today though. Facebook has recently announced that they will be turning off these notifications and sending just a summary instead. Hallelujiah!

Hi Fleire,

We’re trying out a new feature to reduce the amount of email you receive from Facebook. Starting today, we are turning off most individual email notifications and instead, we’ll send you a summary only if there are popular stories you may have missed.

You can turn individual emails back on and restore all your original settings at any time.

Thanks,
The Facebook Team