By this point you will have read countless tributes and obituaries to Roger Ebert. Following Mashable’s excellent roundup of his digital life (link here), I wanted to put focus on Ebert’s shrewdness in promoting himself and his passions for film and film criticism. Ebert is an endlessly fascinating man, and this piece, among others, will not do justice to his ...
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Social media is changing the whole world. Whether it be the revolution in Egypt or just a small act of kindness done by a retail store manager, social media possesses the power of changing how people think and interact with each other and if done right it has the power to change the image of a brand entirely.
I often tell people to not look at social media as a marketing medium, but to look at it as a solution. “A ...
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Being the first Olympics to contend with social media, sports fans and patriots anticipated the coming tally of medals per country in their Facebook and Twitter accounts. In parallel, advertisers ...
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You will face a mountain of slippery challenges in your transition from traditional to online advertising. P&G is not an exception.
P&G has not completely figured out how to adapt to the social advertising space. As a highly entrenched mass media advertising giant, it is fundamentally so invested in traditional advertising that shifting to social appears unlikely, even unwanted. But we have to give P&G credit where credit is due. Even though there were no clear answers on ...
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It’s been a while since Timeline was introduced on Facebook. You may not like being forced to move into it, but the Timeline is a great way to promote corporate brands in Facebook pages.
Facebook’s move is also a great equalizer, so that even smaller businesses who do not have the resources to invest in making a landing page would not run short. However, if everyone has the Timeline, how can a business make their Facebook page ...
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Even though Pinterest arrived at the scene relatively recently, it quickly made waves in the social media scene. Now that Pinterest has addressed user concerns about its Terms of Service, you should not be hesitant to use it in your social media marketing campaigns. But the question arises, how exactly should you use Pinterest to promote your business?
The idea of a Pinterest is, of course, not new. Many social bookmarking and curation websites before it allowed ...
Read More >>Third Team Media helps you manage your social media accounts and help you find value in using social media for business.
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