1
Baseline
Done when
Last quarter's spend, leads, deals and wins written down by channel.
Third Team Ventures
Founder CMO Coaching
A 90-day coaching program for technical founders who now have to run marketing. You build the marketing foundation yourself, with a coach checking every step. Add Agentic AI to learn to run that marketing with AI agents.
Ask for a 20-minute fit callCalls: Tuesday, Thursday or Friday, 2pm to 5pm Manila.
18 years
in digital marketing
Founder
Third Team Media (est. 2010)
Campaign Asia
40 Under 40, 2018
Stevie Bronze
Women in Business, 2018
Who it is for
Founders and CTOs who built the product and now own growth. Companies about to spend on marketing for the first time or after a pause.
How it works
Weekly one-on-one video sessions for the first 3 months. If you continue, sessions move to every two weeks.
Between sessions you fill in templates. Each step is done only when its "Done when" box is met with your own data.
The 7 steps
2
Customer interviews
Done when
5 or more customer and non-customer interviews done; your target customer narrowed from real answers.
3
Positioning
Done when
One positioning line per target customer that a bigger competitor cannot copy.
4
Money and retention
Done when
Customer cost and lifetime value per segment from real data; a plan for customers who drop off.
5
Sales handoff
Done when
Lead definition, reply time and handoff agreed before any lead comes in.
6
First win
Done when
One planned action brings in one lead that fits your target customer, with the source traced.
7
Launch ready
Done when
Page, contact system, follow-up and tracking are live before any spend.
DashCon 2025, Makati
What you get
8 templates
- Marketing baseline
- Customer interviews and target customer
- Positioning
- Customer cost, lifetime value and retention
- Lean team plan
- Brand one-pager
- Sales and marketing handoff
- Lead metrics
A clear coaching map
A map of what each session covers, from the baseline to launch.
A short recap after every session
Each recap lists what was decided and what you finish before the next session.
Foundation complete
You receive a Foundation complete certificate when all 7 steps pass their Done when checks.
Optional add-on
Agentic AI for founders
After the 7 steps, extend the coaching and learn to run your marketing with AI agents. You build on the foundation you already made.
AI 1
Agent brief
Done when
Your brand one-pager is turned into instructions an AI agent follows, and you approve one draft the agent wrote.
AI 2
First agent live
Done when
One AI agent runs one recurring marketing task on your own data, with your approval before anything goes out.
AI 3
Guardrails
Done when
What the agent may read, send and change is written down and tested, with a person named for every approval.
Two certificates
Finish the 7 steps for the Foundation complete certificate. Finish the add-on for the Agentic AI certificate. Both are issued by Third Team.
About the coach
Fleire Castro founded Third Team Media in 2010. Fleire has 18 years in digital marketing and has trained founders and teams in the Philippines and across ASEAN.
Frequently Asked Questions
How much does Founder CMO Coaching cost?
Founder CMO Coaching costs PHP 45,000 a month, with a 3-month minimum.
What happens after the first 3 months?
Founders who continue move from weekly sessions to one session every two weeks.
Do I need a marketing team to start?
No. The program is for founders who run marketing themselves. One of the 8 templates is a lean team plan.
What is the Agentic AI add-on?
The Agentic AI add-on extends the coaching by one month after the 7 steps, with 4 weekly sessions, for PHP 60,000. You build and run your first AI marketing agent on your own data, and earn a second certificate.
What happens when all 7 steps are done?
Third Team issues a Foundation complete certificate. The certificate confirms that each step met its Done when check with your own data.